Social web for casuals, fediverse for fedi people.

Social web is easy to understand for people that never heard federated social media.
It avoids people into thinking fediverse as if it was some scammy crypto project.

"that twitter alternative for old-ish, pedantic nerdy IT guys."

(no, "Fediverse", because I understand that "Mastodon" isn't accurate/correct.)

fedi and #SocialWeb. shocked that so few use SW.

maybe I should use a different term tho since I don't want us thinking of it as separate. imo it's an attention layer for the web. any digital work we publish should be boostable. when that mindset takes hold, the closed platforms will seem anachronistic.

Mastodon is the gateway term. Even technical people have an easier time wrapping their head around a single service than the idea of multiple types of interconnected apps.

If they get curious, I will go into the Fediverse.

It depends. Conversationally, it's Mastodon, because people have heard of it and I use it, and there's a "but also not necessarily Mastodon" footnote that's a great foot-in-the-door for the ActivityPub conversation even for non-technical people. But I use Fediverse more commonly in structured work.

I hate "Social Web," because it sounds like a euphemism for the "five websites sharing screenshots of the other four" thing, and the web is much more than conversations.